South Kent Chamber's 20th Annual 2026 Santa Parade - Christmas at the Movies

South Kent Chamber's 20th Annual 2026 Santa Parade - Christmas at the Movies

 

South Kent Chamber’s 20th Annual Santa Parade
"Christmas at the Movies"
Saturday, December 12, 2026 | 11:00 a.m.

Grab your mittens and find your spot along Division Avenue—holiday movie magic is coming to South Kent!

Celebrate 20 years of community tradition as local businesses, schools, and organizations bring "Christmas at the Movies" to life with festive floats, music, and holiday cheer. Santa and Mrs. Claus will join the celebration, making this a morning the whole family can enjoy.

Parade Route:
The parade begins at Supermercado Mexico, 3375 Division Ave S, and ends at Brann's Steakhouse & Grille, 4157 Division Ave S.

Keep the Celebration Going
Following the parade, stop by Brann’s Steakhouse & Grille, 4157 Division Ave S, for pictures with Santa until 2:00 p.m. Then join us for community Christmas caroling at The Stray, 4253 Division Ave S from 2:00–4:00 p.m.

The parade is the grand finale of our 12 Days of Christmas at the Movies, a celebration of free community activities planned for December 1–12. Watch for the full calendar as participating hosts and activities are announced!

Be Part of the Parade
Bring your business, school, or community group into the spotlight with a movie-inspired float. On Location parade float entry is $50, with sponsorship opportunities available from $100 to $1,500. One parade entry is included with sponsorships of $500 or more.

Contact info@southkent.org to learn about float registration, sponsorships, or hosting a free community activity.

Free for spectators. Bring the family and help us celebrate 20 years of holiday memories!

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Date and Time

Saturday Dec 12, 2026
11:00 AM - 12:00 PM EST

December 12, 2026
Parade begins at 11 am

Location

Starting at the Supermercado Mexico - Divison, 3375 Division Ave S Suite A, Wyoming, MI 49548, near Division and 32nd St and traveling south down Division Ave to Brann's Steakhouse & Grille.

Fees/Admission

Sponsorship Opportunities Available!
$50 Parade Participant Registration Fee

Website

South Kent Chamber of Commerce

Contact Information

Megan Green
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